Building a Common Language Across Teams

Before partnering with Datashift in 2018, each part of the Essentiel business had developed its own way of managing and interpreting data. Marketing, sales, finance, and supply chain were each speaking a different analytical language.

Together with Datashift, Essentiel made some important shifts:

• Introduced a unified business model that could adapt to retail, wholesale, ecommerce, and marketplace operations.
• Built a shared reporting foundation, allowing every department to work with the same data structures while still respecting the specific needs of each domain.

A Fully Automated, Open-Source Data Pipeline

Manual data wrangling was replaced by a fully automated pipeline, built with open-source tools. Using Meltano, Airflow, and dbt, data now flows smoothly from collection to reporting.

The new setup brings real advantages:

• Daily automated updates
• Transparent, version-controlled transformations
• Flexibility to adapt and scale based on Essentiel’s needs

With no reliance on costly software contracts, Essentiel gained a future-proof, modular data environment.

Business Intelligence Designed for Retail

In a fast-moving, challenging retail environment, static spreadsheets no longer made the cut.

Datashift developed intuitive, visual dashboards in Tableau that are now central to business operations. Updated twice a day, these reports help different teams make quicker, smarter decisions:

• Store managers adjust staffing based on real-time foot traffic data.
• Merchandisers monitor sales performance almost instantly.
• Executives receive daily insights that sharpen strategic choices.

"The reports Datashift delivers are practical and usable, not theoretical. That’s what makes the difference." – Charlotte Somers

Turning Insight into Action Across the Company

This transformation reached beyond reporting. With structured and centralized data now available, different teams across Essentiel can move faster:

• Marketing can tailor campaigns using real-time product information.
• Finance is making strides toward more data-driven accounting processes.

Designed to Grow with the Business

Beneath the dashboards lies a solid technical foundation. Built using strong software engineering practices like clean code, clear versioning, and scalable workflows, this approach ensures:

• Fewer errors and less time spent on troubleshooting
• Faster response to new business needs
• Stronger operational systems across marketing, accounting, and customer engagement

"We’re working on workshops with Datashift to activate the data we’re already capturing. The collaboration is just great—we get the right people on board." – Reda Faraji

A Shift from Transaction-Focused to Customer-Focused

Today, Essentiel operates on clear, unified data. Decisions are made faster and with greater confidence, no longer held back by fragmented systems.

What was once a patchwork of spreadsheets has become a strategic asset, supporting Essentiel’s ongoing growth with a scalable, future-ready data foundation.

"Datashift is more of a partner than a supplier. We’ve worked together for almost a decade, and they truly understand our business." – Reda Faraji

 

Data is everywhere. Impact is not.

Together with Essentiel, we’re making it happen.