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Applied AI

The state of large language models – Where are we now? A business perspective

For businesses contemplating their entry into the realm of AI, the advice is straightforward: start today! Companies must proactively engage with this transformative technology to stay ahead. It is crucial to identify a small yet impactful use case, this allows business to get familiar with the technology and develop the needed capabilities to use it effectively.

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Is the Generative AI hype real? A look at the AI Gartner Hype Cycle

In today’s world, it is hard to escape the hype surrounding Artificial Intelligence (AI), Generative AI and its applications. From self-driving cars, ChatGPT and deep fakes, everyone has heard about the potential AI has in transforming industries and domains, as well as the world as a whole...  But is this hype real?

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Data-Driven Marketing: Embracing Data Science and AI for Success

Successful marketing in today's digital era hinges on a profound understanding of customer needs and behaviours, coupled with effective actions based on that knowledge. The vast amount of data available in the digital landscape offers an unprecedented opportunity to gain deep insights into various aspects of marketing. This blog post explores the potential of data science and AI in enhancing marketing practices to achieve optimal results.

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How not to fail your AI projects

Stories about organizations achieving remarkable success with AI solutions dominate our news feeds and social media platforms. Amid the success stories, numerous companies find themselves trapped in nightmarish situations, struggling to make AI work for them. What separates the winners from the losers? One key factor: Data Quality.

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