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Data Strategy

The Power of Product Thinking in Data Management to increase business success

Your data isn’t lacking infrastructure. It’s lacking impact.
Product thinking brings the focus back to business outcomes—by treating data like a product, not a project.

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Data-Driven Marketing: Embracing Data Science and AI for Success

This blog post explores the potential of data science and AI in enhancing marketing practices to achieve optimal results.

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Three out of four Flemish companies still make no use of AI

Discover the challenges faced by Flemish organizations in adopting AI, from the knowledge gap to legal and ethical concerns. 

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Let’s face it: data doesn’t drive business value

Like oil, data has no value in its raw format. Instead, the value of your data lies in its potential to generate insights or products: it needs to be extracted, refined, and processed before it can generate value. So what does it cost to create value from your data? And how to quantify the business value of a data project?

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