In the highly competitive pharmaceutical industry, establishing meaningful relationships with Health Care Professionals (HCPs) is essential for successful product promotion. To engage more efficiently on a global scale, our pharmaceutical client sought to analyze their interaction strategies with HCPs. These interactions were crucial for promoting their new pharmaceutical products, and the client wanted to ensure that their products reached as many HCPs as possible. However, there were challenges in accurately recording and analyzing these interactions, leading to inconsistencies in the recommendations provided by Operational Excellence Analysts (OE Leads).
Datashift's approach was to implement a robust data quality framework that would empower OE Leads to make accurate recommendations and address data inconsistencies within the client's Customer Relationship Management (CRM) system. Choosing Collibra Data Quality as the tool of choice, we focused on creating an easy-to-use and intuitive platform. Our aim was to enable new users to seamlessly participate in the data quality process, fostering a culture of data cleanliness and accuracy.
Key steps in our approach included:
The implementation of the proactive data quality process has led to significant data management improvements in the clients supporting and increasing trust in the omnichannel strategy:
Furthermore, this successful use case has sparked interest throughout the client's organization, leading to the onboarding of multiple teams seeking to enhance their data quality processes. Datashift continues to drive improvements in data quality, helping our client achieve more impactful interactions with HCPs and driving growth in the pharmaceutical industry.