Getting access to a reliable data stream
The strategic goal of one of our clients is to promote tourism within a specific region. To help maximize room occupancy for the many businesses that own and run tourist accommodations located in that region, our client needs a reliable stream of quality controlled up-to-date data on room occupancy throughout the year.
As a public service, our client does not want to be dependent on the goodwill of accommodation owners. Therefore, an approach is needed that clearly demonstrates what’s in it for them. What it all comes down to in the end is setting up transparent communication towards accommodation owners, and to provide them with clear information that helps run their business better.
Taking the time to enthuse
Because we valued that it would take time to build trust in the communication process between our client and the accommodation owners, we opted for a tiered approach in which we defined well-scoped projects in close cooperation with our client. The main purpose of these projects was not just to demonstrate the value to all stakeholders, but to enthuse them in the first place.
That approach has made it possible to have the accommodation owners deliver room occupancy data daily. And, even better, it has created a demand from these business owners to extend daily communications with additional metrics on customer satisfaction that help them understand how to do better.
Who we worked with
Making data relevant for business
Prior to our cooperation, our client had invested in the Pentaho CE open source technology – a deliberate decision to spend budget on deployment services rather than licensing costs, and to reduce the total cost of ownership. Therefore, our single most important task was to focus on designing a fit for purpose Business Intelligence solution that can meet evolving requirements over time.
Obviously, that required us to work very closely with both our client’s team of knowledge experts and the federation of accommodation owners. A clear understanding of their operational needs as well as the strategic objectives and data quality concerns of our client, helped us outline a solution that is entirely focused on delivering a reliable data stream and making it more relevant for business.
What we did
Delivering 1,300 custom reports a day
The business consultancy process that we went through with our client, provided us with the input that was needed to kick off implementation within an existing portal - in cooperation with an external partner taking care of IT aspects. Built on a central data hub, the BI solution that we developed includes an easy-to-read dashboard which uncovers the information contained in the daily stream of data originating with accommodation owners.
Every individual business can easily consult a personalized version of this dashboard through an account with the portal. Providing accommodation owners with daily updates, they can download these updates as custom PDF reports.
Helping accommodation owners run their business better
The personal reports proved to be a real hit with business owners. Benchmarking their accommodation’s room occupancy against similar accommodations in the same region, provides them with insights on where they stand compared to their competitors.
And precisely because this information proved to be very valuable for them, a series of follow-up projects were defined to enrich the dashboard with additional data. One of these projects focused on adding information related to customer satisfaction. By linking customer satisfaction to room occupancy, a set of actionable data becomes available that helps business owners understand what needs to be done to run their business better.