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Understanding your customer with data

After the training, you'll be eager to get to know more about your customers and be confident on how to approach this journey.

A 360 degree view of your customer, every organization seeks this. Hype or reality?

Saying your customer matters, is kicking an open door. But do you really know your customer? Do you really see and follow your customer's interactions with you and other behavior? Do you look when and where you can, but are missing the full perspective?

In this training 

will be looking into customer behavior, why it matters and typical challenges. You will further zoom in on limitations of generic approaches and how (more) personalisation makes a difference. The training takes the time for making your 360-degree view, while providing multiple real-life examples that will inspire you and give you a tangible view on possibilities and limitations.

After this training 

you'll be eager to get to know more about your customers and be confident on how to approach this journey.

This training is for 

future data leaders, for management roles & owners in mid to large organisations.