Understanding your customer with data

In today’s world, it is hard to escape the hype surrounding Artificial Intelligence (AI), Generative AI and its applications. From self-driving cars, ChatGPT and deep fakes, everyone has heard about the potential AI has in transforming industries and domains, as well as the world as a whole...  But is this hype real?

Successful marketing in today's digital era hinges on a profound understanding of customer needs and behaviours, coupled with effective actions based on that knowledge. The vast amount of data available in the digital landscape offers an unprecedented opportunity to gain deep insights into various aspects of marketing. This blog post explores the potential of data science and AI in enhancing marketing practices to achieve optimal results.

In the last weeks you might have heard that Europe adopted the first regulations on Artificial Intelligence (AI). We reviewed these regulations put forward in the European parliament. In this blogpost we will describe some of the general implications for business and give some much-needed nuances to the messages that have been circulating in the media.

Discover the challenges faced by Flemish organizations in adopting AI, from the knowledge gap to legal and ethical concerns. We also shed light on the positive impact AI can have on competitiveness and employment rates. Gain insights into how AI can transform your business processes and why it's crucial to embrace this technology in today's rapidly changing world.