In the technology sector, purple people are a much sought-after profile. They’re the kind of people who are the perfect blend of business knowledge and technical skills. At Datashift, we keep our eye out for this type of “purple people”. But even more so, we look for the other kind; the kind that is described in the children’s book ‘The World Needs More Purple People’ by Kristen Bell. These purple people have a set of specific characteristics that make them really valuable in every organization.