What Is Data Quality and Why Is It Important?

Test your organization

Take the Data Quality Assessment

Gain some insights about data quality management, standards and governance.

Data quality issues and problems are no good. They disrupt your data warehouse and heaveliy decrease the impact of your data strategy.


To prevent this we created this assessment, where you will learn:

  • Where you stand with your Data Quality
  • Where you have room for improvement
  • How to maintain your quality results

On average the test takes approximately 10 minutes. If you have any questions, do not hesitate to contact us!

Data Quality is crucial for accurate and reliable data, and it is closely tied to Data Governance. 

A strong Data Governance framework serves as the foundation for achieving enterprise-scale data quality. It involves defining roles and responsibilities, orchestrating data lifecycle management, establishing a business glossary, enabling data lineage for impact analysis, identifying sensitive and critical data, educating data consumers, and incorporating centralized and standardized processes.

Need a helping hand?

By focusing on data quality within a robust Data Governance framework, organizations can ensure the integrity and trustworthiness of their data. 

The trustworthiness of data is essential for the successful implementation and operation of data systems. If the underlying data is of poor quality or untrustworthy, it can lead to biased or erroneous outcomes in algorithms. Therefore, ensuring data quality and establishing trust in the data used for training and deploying systems is critical for their effectiveness and reliability.

Need a helping hand?

With a broader view of data we help companies encompassing lineage, provide context, create business impact, enhance data performance, and improve the quality of data, this allows for a comprehensive understanding of the end-to-end data value chain.


A perspective that enables proactive tracking of the health of enterprise data systems, ensuring awareness of potential data issues. It facilitates the identification, troubleshooting, and resolution of data issues in near real-time. By providing sufficient context, data engineers and data scientists can effectively address issues and initiate conversations to prevent similar problems from recurring in the future.

Need a helping hand?

Got any questions talk to our expert.


Register for our next session


How not to fail your AI projects

Amid the success stories, numerous companies find themselves trapped in nightmarish situations, struggling to make AI work for them. What separates the winners from the losers?

Read More

Top Trends Transforming Data Quality in 2024

As data quality can make or break the effectiveness of data-driven decision-making processes, data quality remains a top priority for any organization.

Read More

Kickstart Data Quality by Design with Great Expectations

Great Expectations, an open-source Python library, provides an excellent framework to kickstart your Data Quality by Design projects, creating visibility for data quality issues, and triggering calls to action for everyone involved.

Read More

The future of Data Quality & Collibra DQ

We polled our Collibra consultant Evert on Collibra DQ, the newest extension to the Collibra data intelligence platform. How does Evert see the future of Collibra DQ and Data Quality in general? And what are the most significant opportunities for Collibra DQ, in his opinion?

Read More